Author(s): Siobhán McHugh

Business

Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation. This portable audio format is hugely popular, with journalists, entertainers, corporates, celebrities, artists, activists and hobbyists all dipping a toe in the podcast pond.But while it is relatively easy to make a podcast, it is much harder to make a great one. That’s because audio storytelling is an invisible art, whose secrets are not well understood.In The Power of Podcasting, award-winning podcast producer and leading international audio scholar Siobhán McHugh provides a unique blend of practical insights and critical analysis of the exciting new medium of podcasting. Packed with case studies, history, tips and techniques from the author’s four decades of experience, this original book brings together a wealth of knowledge to introduce you to the seductive world of sound.If you’ve ever said you want to start a podcast, this is the book you need to understand the craft, the history and the power of creating meaningful stories through sound.‘Essential reading for anyone aspiring to make memorable audio. This is the ultimate guide to podcasting from a master of the craft.’ — Richard Baker, multi-award-winning host of Phoebe's Fall, Wrong Skin and The Last Voyage of the Pong Su